Widrow puts AI to work across your whole business: a personal assistant for every person, specialist Digital Employees, your company’s knowledge and the systems you already use, all governed by you. At the centre is one digital brain — four lobes of memory, grounded in your business. That grounding is why answers are specific to you rather than generic.
What the brain actually is
Every Digital Employee and every personal assistant answers from the same place: one digital brain, held inside your own Widrow tenancy. Four lobes, four different kinds of memory. Only one of them needs setting up – the other three fill themselves as your business works.
Lobe 1 – Company Knowledge
What your business has written down: your website, documents, contracts, product data.
Your Partner connects the sources and runs the sync – one source or many: SharePoint, Google Drive, OneDrive, files from a laptop, manual uploads. Ingested documents land as Unassigned: indexed, but reachable by no one until the business assigns them to a vault. Nothing becomes knowledge by accident.
Documents are organised into Knowledge Vaults. Management and Staff vaults exist from day one, and Public is the always-open floor every employee sees. You create the rest: a Finance vault, an HR vault – even a personal vault for one person, whose own assistant can work on those documents while nobody else’s can.
Access is by Role. Create a Finance role, grant it the Finance vault, assign your finance people to it – their assistants can now use those documents, and anyone outside the role cannot see or access them. Enforced by the platform, not by convention.
Your WordPress website syncs automatically – if you want Joe to answer something in particular, publish it or edit an existing page. Every other source syncs on a schedule. And the source is always the source of truth: documents cannot be edited or deleted inside the knowledge library. Add edit or delete an document at its source, and the next sync updates the vault.
Company Knowledge carries the written word – pages, PDFs, Word documents, spreadsheets – not images. It is never pooled with other Widrow customers and never used to train any AI model – not Widrow’s, not anyone’s. That commitment is written into Widrow’s Data Processing Agreement.
Lobe 2 – User Memory
A different store entirely — each person’s own.
Your assistant remembers your projects, your preferences and your past conversations, so the tenth conversation is better than the first. And the documents she creates for you live in your own library – not in Company Knowledge, and not accessible to anyone else. You can share a document with another assistant user, or download it.
Documents you work on are versioned automatically. Work on a business plan across four sittings in a month and you’ll have v1 through v4, every earlier version kept — nothing is overwritten. When the plan is finished, download it to share; once it’s adopted, keep just the final version or delete them all. Entirely up to you.
If something your assistant wrote deserves to become company knowledge, you promote it deliberately: download it, add it to one of your company’s sources, and the next sync brings it into the vault it belongs in. Private work stays private until you decide otherwise.
Administrators cannot open anyone’s assistant memory. Each person reviews and removes their own, in conversation.
Lobe 3 – Corpus Knowledge
The platform’s own manual – live, current, and answering. Every Widrow feature ships with its documentation: when the platform updates, the manual updates with it, automatically. Widrow maintains this lobe – your business never writes, uploads or updates a word of it.
It answers where the work is. Sam answers support questions from inside your own WordPress admin. Every page of the Tenant Portal carries Ask Tess about this page – she knows what you’re looking at and how it works. And your team’s own assistants answer platform questions too, so a how-do-I question never becomes a support ticket.
The knowledge is tiered, and the tiers nest upward. WordPress-plugin knowledge – the site level – is open to Suzie, Sam and Tess alike. Tenant Portal knowledge sits a tier above: Tess answers from it, and Suzie and Sam cannot see it. Partner-level knowledge sits above that again, invisible to all three.
The gate is the platform’s, not the assistant’s. Which tier an assistant may read is resolved from who is asking, at retrieval, on the server – an assistant cannot be talked into a higher tier, and a document without a declared audience is shown to no one.
Lobe 4 – Market Memory (the one nobody else has)
What your business learns about its market – structured, accumulating, outcome-oriented. Every prospect Scout researches and every reply Oscar receives feeds it. Your look-alike buyer profile sharpens with every outcome.
It keeps one durable profile per business your market-facing employees learn about – and everything lands on the same profile: Scout’s research, Oscar’s replies the won and lost deals in your CRM, the order history in your store. Re-observations merge and enrich; profiles never fragment.
Every fact on a profile carries its provenance – what was verified, what was inferred, where it came from and when it was last seen. And outcomes label the memory: prospect, customer, won, lost, churned. A won deal outranks a research guess, and research can never downgrade an outcome.
That’s what makes it compound. The look-alike layer learns from the businesses that actually became customers and sends Scout hunting for more like them; Oscar’s next email is grounded in a profile’s real signals. Nobody starts from a cold list twice.
It is your business’s asset alone – built inside your tenancy, compared only within your tenancy, never shared, and it accumulates from the work itself. No setup, no maintenance – just compounding.
Who keeps the brain accurate?
The brain follows your sources – it doesn’t replace them. Keep your website and documents current and the brain stays current with them; that’s the whole discipline, and it’s one your business already has.
The brain also tells you what it’s missing. Every question a Digital Employee couldn’t answer is collected and surfaced as a list of gaps – “what should we document next?” is never guesswork. Your Partner curates the knowledge at onboarding and reviews the gap list with you in ongoing support.
Who controls what the brain may hold and who may see it is the governance story – read How Widrow Works — and Who Controls the AI.
How much setup is this, really?
A lot really but your Partner will set it all up for you. Your Partner connects the sources runs the initial syncs – then works with your nominated Tenant admin to set up the document vaults and who holds the keys to each one. User Memory, Corpus Knowledge and Market Memory fill themselves from day one.
How a typical engagement runs
- Ground it — connect your website and documents; the brain indexes what your business knows.
- Put the team to work — Scout finds prospects, Oscar reaches out, Joe converts site visitors, Carol publishes content that ranks.
- It compounds — every outcome lands in Market Memory, so next month’s work is sharper than this month’s.
Meet the team on the Digital Employees page, or see pricing.
Widrow is delivered by an Approved Widrow Partner.
Want to see what Widrow would do in your business? Ask Joe to set up your one-on-one evaluation.