“We already pay for ChatGPT.” Good — keep it. If one person needs to write faster, a personal AI subscription is the cheaper answer and we will tell you so on the call. This page is about what changes the moment a second person needs the same knowledge.
The comparison, line by line
| A personal AI subscription | Widrow | |
|---|---|---|
| What it knows about you | Whatever you paste in, every time you start again | Your documents, website, products and market – already there, every time, from SharePoint, Drive, Dropbox or your own machine |
| Who it is for | The person holding the login | Everyone in the business, each with their own private assistant |
| What it costs as you grow | Per seat, per person, every month | One price for the business — the number of people never changes it |
| Who owns the memory | The person. It leaves when they leave | The business keeps the knowledge; each person’s own memory stays private to them, even from you. |
| What it actually does | Answers. You do the rest | Answers, then does it – the reply waits in your Drafts, the CRM updates, the meeting lands in your calendar |
| Who decides what it may do | You do, informally, in the moment | Humans. Roles gate the tools, access levels gate the knowledge, budgets gate the spend – all set by the business |
| If it gets something wrong | You notice, or you do not | Every configuration change is versioned and reversible; anything it cannot handle goes to a person with the lead captured |
| Whose AI account pays | Theirs, at their retail price | Yours (your business), billed direct by the vendor at cost, against a published per-model rate card |
| When it gets better | When the vendor ships a new model | Every month, from your own results – when the vendor ships a new model and every new platform feature that is built. |
The arithmetic nobody does
A personal subscription is priced per person. Widrow is priced per business. So the comparison inverts as you add people — and it inverts sooner than most owners expect.
| People | Personal subscriptions | Widrow | |
|---|---|---|---|
| 1 | ~A$28 / month | A$150 / month | Keep the subscription |
| 6 | ~A$168 / month (6×28) | A$150 / month | Widrow is already cheaper |
| 12 | ~A$336 / month (12 x 28) | A$150 / month | 2× the cost, and twelve separate brains |
| 30 | ~A$840 / month | A$150 / month | Nothing shared between any of them |
Personal plans compared at a typical A$28 per person per month; Widrow at the Small tier, A$150 per month for the whole business. Your AI usage is billed to you by the vendors at their own prices in both cases — the difference is that on Widrow there is no per-seat licence sitting on top of it.
Still not sure it is worth it?
Ask Joe to talk it through against your actual business — how many people, what systems you run, and what you would want it doing first. He will tell you if a chat subscription is genuinely enough.
Want to see what Widrow would do in your business? Ask Joe to set up your one-on-one evaluation.
More detail: everything Widrow does · what it costs · how it is governed · how your data is handled.